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WAC 收購(gòu)擁有150年歷史的豪華水晶照明品牌Schonbek

發(fā)布時(shí)間:2021-04-22 13:41:01

WAC Lighting 宣布從Swarovski Lighting, Ltd.(施華洛世奇照明有限公司)手中收購(gòu)與Schonbek品牌有關(guān)的所有運(yùn)營(yíng)資產(chǎn),其中包括將保留在紐約普拉茨堡(Plattsburgh)的制造工廠,此舉將擴(kuò)大其國(guó)內(nèi)制造能力,包括制造、精加工和組裝。

WAC Lighting 1984年成立于美國(guó)紐約,一直專(zhuān)注于高端照明設(shè)備的研發(fā)與制造,是建筑照明、裝飾照明以及智能吊扇等領(lǐng)域的領(lǐng)先制造商,在美國(guó)專(zhuān)業(yè)照明領(lǐng)域享有很高的聲譽(yù)。旗下?lián)碛斜姸嗥放?,包括Modern Forms、dweLED、WAC Lighting、LIMITED和AiSPiRE。


Plattsburgh工廠將專(zhuān)注于產(chǎn)品組合中所有品牌的定制產(chǎn)品,它還將在為所有品牌設(shè)計(jì)新產(chǎn)品和開(kāi)發(fā)新的豪華飾面方面發(fā)揮戰(zhàn)略作用。Schonbek是一個(gè)全球品牌,在歐洲、澳大利亞和中東地區(qū)都有固定、完善的分銷(xiāo)渠道,此次收購(gòu)也將有助于WAC開(kāi)拓新的市場(chǎng)領(lǐng)域。交易的完成取決于各種完成條件, 預(yù)計(jì)將于2021年6月30日完成。


WAC聯(lián)合首席執(zhí)行官Dirk Wald表示,“很高興收購(gòu)豪華水晶燈品牌Schonbek,未來(lái)將繼續(xù)與Plattsburgh的杰出人才合作,引領(lǐng)并發(fā)揚(yáng)其引以為豪的傳統(tǒng)。同時(shí),7月1日之后,為確保Plattsburgh工廠的未來(lái)發(fā)展,將對(duì)其運(yùn)營(yíng)進(jìn)行投資。首先是計(jì)劃了數(shù)月的殺手級(jí)新產(chǎn)品發(fā)布,充分發(fā)揮了WAC在靈活產(chǎn)品開(kāi)發(fā)方面的優(yōu)勢(shì),新的Schonbek產(chǎn)品將于今年秋天在紐約和蒙特利爾同時(shí)亮相,這也將是Schonbek歷史上最大規(guī)模的產(chǎn)品推介會(huì)。

According to Dirk Wald, an industry visionary who co-founded Modern Forms, dweLED, WAC Landscape, LIMITED, and AiSPiRE brands, “We are excited to acquire the Schonbek brand of luxury crystal lighting and collaborate with the talented people in Plattsburgh to continue this proud tradition. After July 1st, there will be a period of investment in the operations necessary to secure the future in Plattsburgh, beginning with a KILLER new product launch that we have been planning for several months, in anticipation of this acquisition.  Leveraging WAC’s strengths in nimble product development, the new Schonbek product launch, to be unveiled simultaneously in New York City and Montreal this coming Fall, will represent the largest product introduction in the history of Schonbek.”

曾擔(dān)任Schonbek Lighting Worldwide總裁兼首席執(zhí)行官的Andrew Schonbek表示,“與Dirk一起工作真是一件樂(lè)事,我親眼目睹了他的創(chuàng)造力,對(duì)產(chǎn)品的熱情、無(wú)可挑剔的設(shè)計(jì)感以及對(duì)客戶(hù)的理解和擁護(hù)。我預(yù)計(jì),這些獨(dú)特的才能很快將在Schonbek的創(chuàng)意復(fù)興中得到體現(xiàn),這將使它再次成為一個(gè)領(lǐng)先的、前沿的品牌。據(jù)我所知,沒(méi)有人比Dirk和WAC能更好地繼承自1870年以來(lái)四代Schonbeks人努力建立的事業(yè)。”

“My family and I were thrilled to hear this news," says Andrew Schonbek. "Working with Dirk was a joy, as I witnessed first-hand his creative energy, passion for the product, impeccable design sense and understanding and advocacy of customers. I predict that these unique talents will soon find expression in a creative renaissance at Schonbek that will once again position it as a leading, cutting edge brand. There’s nobody I know of who’s better positioned than Dirk and WAC to carry forward the legacy that four generations of Schonbeks labored to build since 1870."


關(guān)于Schonbek

1870年,24歲的波西米亞玻璃制造商AdolfSchonbek離開(kāi)了家族玻璃廠,開(kāi)始了自己的水晶吊燈事業(yè)。他堅(jiān)信水晶與燈的融合是對(duì)這種美麗材料的最好詮釋。自創(chuàng)立以來(lái),Schonbek精于定制水晶吊燈的制造,從白宮到白金漢宮,還有豪華酒店、渡假村、賭場(chǎng)、宮殿或私人豪宅,到處都能看到Schonbek的身影,是享譽(yù)全球的豪華水晶照明品牌。www.schonbek.com